by Dr. Jeffrey Lant
Author's program note. This article will change your life, IF you read it carefully and are conscientious about implementing its very specific recommendations. That's right, you are just minutes away from a sea change in your circumstances, giving you financial success beyond your imagination, a worldwide business capable of any amount of growth, universal recognition, and deference, delicious, delightful, designed to enrapture every single day. What's not to like?
How will this happen? Let's start with some sage advice from a man you know, his songs the ones you whistle while you work, Lord Andrew Lloyd-Weber, (born 1948) a man who understands mass media as well as anyone on our spinning rock and has used them with exhilarating effect .
The work I want to bring to your attention today is "Sunset Boulevard", a narcissistic 1950 film about media, especially the films emanating from Hollywood in its Golden Age; their impact, their power and glory, their soaring qualities and unparalleled potential for delusion and pathos, pain and heartbreak. They are the true drugs of our age, and we have all enjoyed them, perhaps not wisely but oh so well, their characters in their thousands being more real to us than the very neighbors who live next door.
His lordship took this iconic film with Gloria Swanson eerily role perfect as Norma Desmond, and transformed it into a musical production that draws us into a make- believe world more real than any reality, more captivating, more enthralling, more vital and alive, hence more thrilling and dangerous than our placid, dull, boring truth, which always loses out to the undoubted magic of the movies.
This media magic has made thousands rich and favored; the people we admire, look up to, envy and covet, hoping we will succeed as they have; afraid that without timely, specific help and lots of it, we cannot.
Now I intend to show you how you can join them, profiting without ever leaving your favorite chair and worn slippers. For this is the magic of online video marketing, and I am your faithful guide and director into its secrets and mysteries. But first, go to any search engine, there find Lloyd-Weber's gem "With One Look". I prefer Elaine Paige's rendition. I heard her sing it in London after its 1993 debut... it sent chills down my spine then; it sends chills down my spine now, so many years later.
Let us begin then... your fabulous, enhanced future awaits. Don't miss it.
Mass media begin.
Mass media began in the 18th century with print publications like "The Times" of London. Nicknamed "The Thunderer" by Charles Dickens it instantly showed the combustible power that could result when messenger, message and a designated population connected and worked together. People took notice of this astonishing alchemy; people always do when money and all its attendant features -- power, glory, peerages of the realm imperial and eternal renown -- are at issue.
The means have changed since media's hoary inception but the objective never has, to move the world howsoever you want... while packing benefits away faster than the most efficient of industrious autumnal squirrels.
The chief way things have evolved is that now, you, you!, can run a media empire larger than the one on which the sun never set, from the comfort of your home, at once so simple and potent, an apparatus that great personages like Caesar, Napoleon, and Abraham Lincoln would have moved heaven and earth to own, control, understand and use, along with every bright mover and shaker on Earth.
Such people would have read this article with avidity, joy, and seething mind... for they understood that using these media would have given them the thrilling, rousing, stimulating, motivating means to move people everywhere to their desired end. This means you, for what was once available only to the elite (and not so very long ago) is now available to anyone, everyone so long as she is willing to follow the necessary steps to transcendent success. Are you?
Meet your guide, Dr. Jeffrey Lant, man of media.
The first thing you need is a faithful guide, someone who will advise you with a mixture of truth, integrity, good humor, and blunt directness, each element necessary, each significant, the whole altogether precious, rare and essential. My friend, I herewith present my credentials for your immediate review.
Born 2/16/1947, I hold 4 university degrees, including two from Harvard which is right across the street from where I am writing this frigid winter's night. My media career commenced over 60 years ago when, aged 5, my first article appeared in the "Downer's Grove (Ilinois) Reporter." I needed help then to achieve the desired result; just as you need help now to achieve yours. My mother was my guide; her first-born son is yours.
Since then I have mastered and used every form of media but one. I have never tap- danced on Broadway (still not too late). All the others are my oyster, including print publications ranging from the mass market names which are household words to the obscure, esoteric, path-finding, each a labor of love. I have appeared on film, on radio (local and international), on television (including every major network), I have created my own videos and been a feature in those created by others. I have been a commentator (as I am nowadays at worldprofit.com) on a wide-ranging gallery of subjects timely, pertinent, general and specific.
I have written 18 books, thousands of articles including a series on the Boston Marathon killers which the good people at CNN informed me had reached over a billion people. I am glad, for the event sickened and disheartened me, and my observations were trenchant, factual, emotional, heart-rending; it was an honor to share them with my fellow voyagers on this third rock from the sun.
Along the way, I have taught marketing, public relations, and communications at over 30 colleges and universities where it has been my privilege to help thousands of (usually) adult learners master essential truths and procedures that give them a leg up in life's ongoing, relentless competition.
Now I am ready to help YOU! And, yes, I intend to help you master online video marketing FREE, NOW! Here's how.
1) Go to worldprofit.com. Become a free associate and listen to my 17-minute video.
2) Attend my daily program "Anything Goes". It takes place at 1 pm Eastern at worldprofit.com. It is live and interactive. Don't be surprised when I say "Hi!" Say "Hi!" back.
3) Get yourself a webcam and headset. Their cost runs from $15-30, and they are immediately available at any store selling computer accessories.
4) Then get ready for the best instruction on the 'net. My esteemed and brilliant colleague George Kosch teaches you how to master prospect lead development. Remember, the money's in the list, and you must promote daily to achieve maximum results. We show you how to do that, guiding you productively every step of the way. We call this "bootcamp", and it's guaranteed to help you develop the prospect lists which are absolutely necessary for online success.
5) From George's essential prospect list-development class, you will proceed to mine... and then the fun truly begins, for as soon as your webcam and headset are set up properly (make sure they are), I bring you up and ask you to smile for the camera... thus to commence your dazzling, your dizzying upward career benevolent "To my people in the dark/ still out there in the dark."
Without even knowing so, they have been waiting for you, your friendliness, your consideration, and the best offers you will make to them, thereby transforming, ameliorating, always bettering their lives. It all begins "with one look", the look I shall help you craft and perfect... the look that signifies everything, delivers everything, improves everything for you and your suddenly expectant world... the world about to thrill to your appearance.... and rejoice.
Don't keep us all waiting even another minute...
About the Author
Harvard-educated Dr. Jeffrey Lant is CEO of Worldprofit, Inc. providing a wide range of online services for small and-home based businesses Republished with author's permission by Ruthsella Corasol http://WorkingAtHome101.com.
Is Facebook marketing a mystery to you? Instead of guessing at what you need to do, slow down and take the time to learn the basics. This article is a good starting point for learning how to create a successful marketing campaign on Facebook that will attract lots of customers.
Create a unique Facebook page that is capapble of standing apart from the rest. The key to marketing on Facebook is to not look just like the other guys. Almost everyone uses Facebook these days, so you must be different if you want to be noticed before one of your competitors is.
Consider surfing Facebook as your company instead of yourself. When you're on your page, you have the opportunity to check out Facebook as the page itself. Do this and like pages which you think have a similar fan base, and then comment on those pages as well to get your name out to an expanded audience.
Focus all of your Facebook posts towards your business or industry. Make them relevant and inform your customers and fans about things they would be interested in. Don't just make a post without having a purpose. Your customers already have enough information coming to them, so make your posts relevant so they stand out.
Create a Facebook ad. Your products or service will only receive so much promotion from your normal postings. Purchase Facebook ads to expand your business. These will add to the traffic that your product brings.
Think of Facebook as a dialogue. A lot of people when they begin Facebook marketing, talk AT their audience. You need to talk WITH your audience. Feel like you are having a conversation with them, not like you are announcing things to them. Remember, Facebook is a social medium. You need to be social.
Facebook Offers can help you get the word out about a giveaway. All that needs to be done is you should get the offer set up and use the Promoted Post option. If your offer is really good, you can consider opening it up to non-fans.
When using Facebook to promote your business, use photos to convey messages. Photos are a great way to showcase what you have to offer. They also allow you to write in descriptions and additional information that your users will find helpful or interesting. Don't neglect to describe your photos, you will be missing out on key SEO and search capabilities.
Try using a call-to-action graphic to convert visitors to your page into followers of your page. This will encourage people to "like" your page in order to receive some discount or content. When people come to your page, all they see is "like our page for more info", then after they like the page, they can see the content.
You should consider hiring someone to handle your Facebook marketing strategy. Facebook has become very competitive recently due to its high rate of use, and because of this it can be hard for an amateur to create a quality page that can stand out. If you do not feel comfortable on Facebook this is probably your best bet.
Take advantage of the Facebook Places feature. This will allow people to let others know when they are at your place of business. If you don't link your places page with your main page, people will be sent to a generic page. You want them to end up on the page that has the correct branding, so link the pages as soon as possible.
Facebook marketing should no longer be a mysterious art. You should now know what to do to get started. Of course, it's important to always keep learning! However, the tips you just read should carry you through the beginning stages of your marketing campaign so that you can see some success.
Ruthsella Corasol is the Owner of http://WorkingAtHome101.com. Check us out anytime for marketing tips and a free subscription to our cutting edge newsletter.
Social media has become the driving force of the Internet. The ability for users of different sites to share created content has made it possible for information to be spread faster than anyone could have possibly imagined. If you would like to advertise through social media, then read the following article for advice on proper social media marketing.
Always remain positive when marketing via social media. People like to be around others and things that make them feel good. Bad mouthing others or making negative statements can lead to others viewing your product or service negatively. Be sure to keep this in mind on your personal page as well if you have one.
Sign up for Twitter. Get as many followers as you can by signing up for blogging sites like Tweepi.com. Using a site like this makes it easier for people to find you on Twitter. Tweet regularly about other bloggers. You should also automate your tweets so they aren't forgotten about by your followers.
To make sure your social marketing campaign is reaching your customers, find out where they congregate. Are many of them on Facebook or do they prefer Twitter? Depending on your niche, you might be better off looking at LinkedIn or even YouTube. Poll your customers and find out where they spend their internet hours. Pitch your tent there.
To create social media content that really markets you covertly, come up with lists. Compose a list of the top fifty weird but true facts about your product, widget or niche. Top number lists seem a little boring to some, but they do tend to get quietly passed around the internet, providing a wonderful opportunity for your brand to get exposure.
Things move very fast in social media, and your company will have to adapt quickly to the changes as they come. Just, a few years ago, tablet computers and smart phones did not exist in a mass-produced and publicly available form. Keep an eye on the new technology so that you are better prepared for the changes to your marketing.
Post new messages on Twitter often so your updates are not buried by the feeds of your followers. Twitter is all about volume. You need to make a lot of high quality posts to get seen. Making your posts short will allow you to get a couple good updates from a single event.
Consider outsourcing when beginning a social media marketing campaign. There are a number of highly qualified and experienced sources that you can use to optimize your social media marketing results. It may cost more than doing it yourself, but the potential increase in business due to their experience in social media marketing will likely be worth it.
Choose the snippet you post to Facebook about fresh content carefully. You want to create an interesting headline or sentence or two about the new content. When what you post is alluring, it generates more followers. It does this because those who already follow you or have "liked" you on Facebook will be more inclined to share your link with their friends.
If you are looking to use Twitter as a social media marketing method, make sure that you choose a username that displays well and is easy to remember. This username should get the point of your company across, but should also be easy to remember. Don't choose usernames like TommyXo1009. No one will remember it and it is likely irrelevant to your company's name.
As stated before, due to the ability for users to share content, social media has become a major Internet driving force. The ability to share content makes social media a viable advertising platform. Make some room in your schedule to apply the advice from this article, and you can spread your message far and wide.
Ruthsella Corasol is the Owner of http://WorkingAtHome101.com. Check us out anytime for marketing tips and a free subscription to our cutting edge newsletter.
Business owners across the world have been discovering how social media marketing can help them increase the number of customers they serve. If you are ready to join them, read this article for some tips to help you understand this exciting form of marketing. You will be pleased with the results.
If you have included Twitter in your social media plan, make sure your tweets are valuable, relevant and vary in content. Send tweets that contain suggestions and informative tips that are relevant to your business. Your subscribers are more likely to maintain interest in your content when you mix these tweets in conjunction with ones that you use to promote your products and services.
If you are using social media then you will want to market by inviting all the people you know to those pages. What if they're not going to purchase from your business? That's fine. You won't have to worry about that. As long as they're inside of your network, your business will be advertised on their network. So you will receive views by simply having them around.
Be sure to link all of your social media sites to one another for the best results. Include links if you have a blog where your consumers can see you on Twitter, YouTube and also if they want to like you at Facebook. Add your blog address and Facebook link to your Twitter account. Linking all of your social media profiles together maximizes your revenue-generating potential by converting new customers.
To make sure your social marketing campaign is reaching your customers, find out where they congregate. Are many of them on Facebook or do they prefer Twitter? Depending on your niche, you might be better off looking at LinkedIn or even YouTube. Poll your customers and find out where they spend their internet hours. Pitch your tent there.
Social media is a great tool to build trust and relationships with your customers. When marketing your business on social media, you have to be honest and always communicate with your customers. Listen to what they are saying and learn from it. You are not giving up control of your business to them, but you can learn from what they are saying and adjust your business to be more consumer friendly.
You can get your followers' attention by posting something in a format that makes reading easier. For instance, try coming with a list of top 10 tips or writing questions and answers. The visual aspect of your article will make it more appealing and your readers will be more likely to share it.
You should find different ways to interact with customers on a personal, as well as professional, level. For example, respond to other users' notes, statuses, images and updates. Be sure to keep any conversations that you do have professional and pertaining to your business.
Things move very fast in social media, and your company will have to adapt quickly to the changes as they come. Just, a few years ago, tablet computers and smart phones did not exist in a mass-produced and publicly available form. Keep an eye on the new technology so that you are better prepared for the changes to your marketing.
If you are going to use a microblogging service, try getting as many followers as possible. Interacting with people and responding to comments on a microblogging service is much harder when compared to using social networking websites, mostly due to the number of updates that microblogging users get in their feeds. Post updates regularly and always look for new followers.
Now that you have gained a better understanding of social media marketing, you can begin to implement it into your business plans. These suggestions are certain to aid you in developing the next step as you diagram your marketing needs. Treat yourself and your customers to the fabulous world of social media.
Ruthsella Corasol is the Owner of http://WorkingAtHome101.com. Check us out anytime for marketing tips and a free subscription to our cutting edge newsletter.
Most people in modern Western societies have used Facebook for entertainment, personal or business purposes. It's hard to argue that Facebook can't or won't enhance your business or service. Become acquainted with Facebook marketing and use it to your advantage by reading the tips in this article and creating a page today!
If you are going to post any links on your page, make sure that they have a description accompanying them. You want to engage readers, and this is a good way to do that. This makes it very likely people will leave comments and possibly start a discussion on the information you are posting, which means people will have something new to share with others.
Make your profile page professional. Since you are hoping for people to find you on Facebook, your profile page may be the first impression that people have of your business. By making it professional, viewers will see your company as a professional one. Make sure you use proper grammar and spelling.
Don't think of Facebook like a newspaper. It's not about pushing information out to people. It's about communicating an building strong relationships. If you tend to announce instead of communicate, then you're in jeopardy of alienating a lot of your potential fans. Talk with them, not at them. That will improve your marketing.
Share other content from other platforms on your Facebook page. Does your business have a website? A blog? A YouTube channel? Any time you upload new content related to your business, make sure it shows up on your Facebook Page as well. People are much more likely to be visiting Facebook the day you upload a new video than they are to be visiting your business's YouTube channel.
Don't clutter your Facebook marketing pages with too much bling. Although you want it eye-catching and appealing, you don't want to overwhelm people with more information than they can process. A simple page that looks clean, colorful and is easy on the eyes will be far more effective than one that screams to the reader.
Create infographics. Infographics are a step up from pictures, and include information and relevant information that can be useful to your target market. When you create an infographic, it is even more likely to be shared by others because the information is valuable. This raises your profile, but it also makes you look like an expert.
Don't focus on getting the most fans possible. Yes, everyone loves a big number, but if you've got 10,000 fans who never respond to you, then what't the benefit? That's 10,000 anchors pulling down your potential marketing. Your goal should be as many engaged and communicative fans as possible. Approach your marketing with that in mind.
If you have a Facebook page for your business or service already, you might not be using it in a way that can render the most benefit. Make sure that you are using this amazing marketing tool to the best of your ability. Remember the tips in this article and apply them as soon as you can!
Ruthsella Corasol is the Owner of http://WorkingAtHome101.com. Check us out anytime for marketing tips and a free subscription to our cutting edge newsletter. Check out PC Health Boost -> http://www.WorkingAtHome101.com/?rd=aq1lodRd
Using social media marketing is a very beneficial way to spread the word about your business or promotions that you are running through your business. If done correctly, you will see a major boost in your traffic. Read the following article to learn the best methods of using social media marketing for your business.
Get some exposure by organizing a competition on Facebook. You could select a winner randomly among your friends, post trivia questions or have a photo contest related to your products. Make sure you advertise your contest on your website and newsletter: the goal is to get more people to find you on Facebook.
The velocity of the social media marketing campaigns can be frustrating. Successful campaigns do not happen overnight and their results are hard to measure. It is nothing like placing an advertisement on television with immediate results. The slow, steady approach is the only way to have successful marketing on social media.
When using social media marketing know your audience. This is true for any marketing strategy, but especially important here to ensure your message is reaching the right people. Consider who could use your product or service and seek them out using the specifications available when placing your ad on a social media site.
Before beginning a social media marketing campaign you should consider purchasing guides to lead you in the right direction. A guide includes information about the leading social media sites. It will give you all that you need to know from the basics of setting up a page to strategies to increasing traffic.
Add relevant tags to your Youtube videos. They will be more likely to come up in searches linked to your products. You could use keyword tools to find out which keywords are popular among your target audience. Remember that your audience will be more likely to share something if they find it relevant to what they were looking for.
Make sure you make your profiles public. LinkedIn and Facebook both have privacy settings you can customize: remember that you are creating these profiles to advertise your products, and that you want as many people as possible to see your pages. You can block individual users if you are having issues.
Get the competitive edge in social media marketing by using it to listen to your customers. Most businesses are bad at this, so if you truly listen to your customers and work to make change accordingly, you will be highly respected by those that matter most. Allow your customers to make suggestions and work to understand their concerns to increase your business.
You can have your LinkedIn updates include what you post on Twitter by adding the Twitter application to your profile. Even if Twitter posts are generally shorter than LinkedIn updates, you will be able to reach out to a larger number of people and encourage your LinkedIn friends to find you on Twitter.
Now that you have some basic information about making social media marketing work for you, put that information to work for you. Keep each tip in mind as you begin to develop your marketing plan to be sure that you are going to see the best results possible from your efforts.
Ruthsella Corasol is the Owner of http://WorkingAtHome101.com. Check us out anytime for marketing tips and a free subscription to our cutting edge newsletter. Check out Info Cash -> http://www.WorkingAtHome101.com/?rd=kc8zLy21
Whether you need something to supplement your current advertising and marketing strategies or you're just starting out, Facebook marketing could be the answer to your problems. Because it's such a popular web site, you can have access to a wide and varied audience. Read this article in order to take advantage of this great service!
Do not create postings that are far too long. While you may have a ton of information to share, nobody will want to wade through 1,000 words to get to the point. Try to keep all of your postings as short as possible, but make sure they are well-written. You want people to be able to grasp the main idea.
There is absolutely no point in buying fake fans. Imagine having 10,000 fans, of which you bought the bulk of, and then paying to promote a post. You'll be paying money to show ads to people who have no interest in your company! Don't waste your money, get fans organically.
Keep your posts relevant. If you make kitchen appliances, everything you post about should have something to do with the kitchen. If you post too much about irrelevant things, the theme of your page will get lost and your bottom line could be affected as a result. It is important to stay on topic.
Use the "?Create a Similar Ad' feature. This will change your ad subtly while maintaining the same message. It can help you get more exposure while promoting the same thing as the original ad. In seconds, you can have a whole new ad made up with nearly no effort on your part.
Facebook allows you to have both a profile picture and a cover picture. Make sure that both of these have something to do with your business. In addition, do not make the pictures too complex or flashy. You want them to be easily identifiable to your target market. If they are not, someone could be confused about what your page is really about.
Offer exclusive discounts and fabulous deals to your Facebook customer base. People like to be rewarded for their loyalty, so treating long time people very well will increase their favoritism for you and encourage word-of-mouth advertising. All of which will yield you more customers and sales in the long run!
Never rely on anyone else's advice as to when the best time for updating your page is. While a non-profit may find people are more charitable on the weekend, that doesn't mean your customers aren't actually checking out your page at work. Do your own research to figure out when you should be posting.
Make sure your personal Facebook profile is set to private. If your real name appears anywhere on your official website, some customers might try finding more information about you and your Facebook profile could come up. It is best not to share anything that could hurt the image of your brand and keep your profile private.
Rather than assuming that your audience won't want to use Facebook to learn more about your business or service, take advantage of its power! Since its usefulness has already been created, you can piggyback and get the benefits. Remember the tips in this article to use Facebook marketing for numerable benefits.
Ruthsella Corasol is the Owner of http://WorkingAtHome101.com. Check us out anytime for marketing tips and a free subscription to our cutting edge newsletter. Check out 5 Figure Day -> http://www.WorkingAtHome101.com/?rd=fk0j6Es2
