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Helpful Ideas To Inspire Your Video Marketing Efforts

Anyone who does marketing for their company knows how important it is to keep your marketing efforts fresh and relevant to your target market. One of the most popular ways to market to your audience is to do video marketing. Here are some great tips so that you can use video in your marketing plan.

Ask your customers to create their own videos. You could for instance organize a contest and ask customers to film themselves while they use your products. Reward the best videos with an interesting prize and use the submitted videos as promotional material for your social media marketing campaign and for your website.

Video marketing is a great way to give customers an idea of what your products look like before they order these items. You should create some videos in which you demonstrate your products. Show the different functions, test the products in extreme situations and do a lot of close ups.

Omit any information that is off-topic or not important. It can be easy to go off topic if you are not prepared. Put together a detailed outline and include all the points you want to talk about. Stay focused and on topic and you will be more successful with video marketing.

When your customers ask the same thing over and over again, create a video to answer them. This will allow them to quickly solve their problems without having to email or call your company. This saves you money in customer support and builds rapport with both current and potential customers.

The very first thing you need to do is simply get your videos out there. Start making some and see what catches people's eyes. You need to find out what topic you know the most about and figure out a way to make it interesting. People want to be entertained.

Videos need to be personal to catch the viewer's attention. Be fun, friendly, calm and confident and your watchers won't change the channel, so to speak. The more open and honest you are, the better received you will be. Stick to topics you're truly passionate about as that will come out in your demeanor.

When searching for inspiration, try YouTube Suggest to find related topics which you could speak on. This gives you a tree of various ideas which you can either use outright or might spark a topic idea in your mind. The more research you do, the more ideas you'll come up with.

Don't ignore the negative comments left on your videos. These can often be the more informational feedback you get and should be taken to heart. Obviously, don't take them personally, but consider how you could avoid such a comment with your next video by changing the content or how you produce it.

The use of video in your marketing strategy is a smart idea and it's popular. You can keep your marketing relevant and fresh by making use of live video to reach your buyers. Take the tips in this article and use them to make sure that you can smartly use video marketing for your business.

Ruthsella Corasol is the Owner of  http://WorkingAtHome101.com. Check us out anytime for marketing tips and a free subscription to our cutting edge newsletter.

Turning Your Ambition Into Internet Marketing Gold

Have you ever wondered how some businesses got to be so successful on the internet? Their success did not come by luck, but it came by knowing how to market effectively on the internet. You can also gain that knowledge. Find out some of the things that these marketers did to achieve success.

A great internet marketing tip to increase the amount of visitors who will purchase your products is to reword headlines and testimonials in order too see what type of information gets better results. Try rewording titles and headlines while including the same information to see which ones work better than others.

Use Email marketing effectively. If you allow your customers to sign up for a mailing list, you are going to be able to attract them back to your site by emailing them the latest products and sales. You can even include a special discount to them for signing up to receive the emails from your site.

Try including small free products when your customers buy something from your website. You can use buttons, bumper stickers, window decals, pens, etc. Go with products that you can put your name or logo on so that they remember where it came from and other people can see where it came from as well.

If you are attempting to promote a product, service, or business using a web site, create a "news" page about your business. Having a press release up on your site, especially if you post new ones on a regular basis, will increase your search engine visibility and make your site seem more up-to-date to visitors.

Use terms like "guaranteed" and "money back," in your marketing campaigns. Customers like knowing that you stand behind your product enough to offer a guarantee that they will be satisfied. It will also help people who are on the fence about purchasing your product, go ahead and take the leap, since they feel they can return it if they aren't happy.

Mention the address of your website in your voicemail greetings and include it in your email signature lines. Get the word out to people that you have a web page. Prospective customers have more trust in companies that have online presences and it allows them to see who you are before they even talk to you.

When you are trying to use internet marketing for your small business, you should take a look at the content of your site. You want make sure that the information will grab the attention of prospective customers. So, try to add new content often, to prevent people from becoming bored of your site.

As you can see, there are many things that you can do to give your internet business a boost. It will take time, effort, and some trial and error. However, if you keeping learning about internet marketing techniques and applying what you have learned, like what you have learned from here, you will achieve the success that you are looking for.


Ruthsella Corasol is the Owner of http://WorkingAtHome101.com. Check us out anytime for marketing tips and a free subscription to our cutting edge newsletter.

"With one look." Video marketing is the key to stupendous online success. Here's what you need to know about it and how to be instructed FREE by a master of the genre.

by Dr. Jeffrey Lant

 Author's program note. This article will change your life, IF you read  it carefully  and are conscientious about implementing its very specific  recommendations.  That's right, you are just minutes away from a sea change in your  circumstances,  giving you financial success beyond your imagination, a worldwide  business capable  of any amount of growth, universal recognition, and deference,  delicious, delightful,  designed to enrapture every single day. What's not to like?

 How will this happen? Let's start with some sage advice from a man you  know, his songs the ones you whistle while you work, Lord Andrew  Lloyd-Weber,  (born 1948) a man who understands mass media as well as anyone on our  spinning  rock and has used them with exhilarating effect .

 The work I want to bring to your attention today is "Sunset Boulevard", a   narcissistic 1950 film about media, especially the films emanating from  Hollywood  in its Golden Age; their impact, their power and glory, their soaring  qualities and unparalleled potential for delusion and pathos, pain and heartbreak.  They are  the true drugs of our age, and we have all enjoyed them, perhaps not  wisely but  oh so well, their characters in their thousands being more real to us  than the very  neighbors who live next door.

 His lordship took this iconic film with Gloria Swanson eerily role  perfect as Norma  Desmond, and transformed it into a musical production that draws us into a make-  believe world more real than any reality, more captivating, more  enthralling, more  vital and alive, hence more thrilling and dangerous than our placid,  dull, boring truth,  which always loses out to the undoubted magic of the movies.

 This media magic has made thousands rich and favored; the people we  admire,  look up to, envy and covet, hoping we will succeed as they have; afraid  that without  timely, specific help and lots of it, we cannot.

 Now I intend to show you how you can join them, profiting without ever  leaving your  favorite chair and worn slippers. For this is the magic of online video  marketing, and  I am your faithful guide and director into its secrets and mysteries.  But first, go to any  search engine, there find Lloyd-Weber's gem "With One Look". I prefer  Elaine Paige's  rendition. I heard her sing it in London after its 1993 debut... it sent  chills down my spine  then; it sends chills down my spine now, so many years later.

 Let us begin then... your fabulous, enhanced future awaits. Don't miss  it.

 Mass media begin.

 Mass media began in the 18th century with print publications like "The  Times"  of London. Nicknamed "The Thunderer" by Charles Dickens it instantly  showed the  combustible power that could result when messenger, message and a  designated  population connected and worked together. People took notice of this  astonishing  alchemy; people always do when money and all its attendant features --  power, glory,  peerages of the realm imperial and eternal renown -- are at issue.

 The means have changed since media's hoary inception but the objective  never has,   to move the world howsoever you want... while packing benefits away  faster than the  most efficient of industrious autumnal squirrels.

 The chief way things have evolved is that now, you, you!, can run a  media empire  larger than the one on which the sun never set, from the comfort of your home,  at once so simple and potent, an apparatus that great personages like  Caesar, Napoleon, and Abraham Lincoln would have moved heaven and earth to own,  control,  understand and use, along with every bright mover and shaker on Earth.

 Such people would have read this article with avidity, joy, and seething mind... for they  understood that using these media would have given them the thrilling,  rousing,  stimulating, motivating means to move people everywhere to their desired end. This  means you, for what was once available only to the elite (and not so  very long ago) is  now available to anyone, everyone so long as she is willing to follow  the necessary  steps to transcendent success. Are you?

 Meet your guide, Dr. Jeffrey Lant, man of media.

 The first thing you need is a faithful guide, someone who will advise  you with a  mixture of truth, integrity, good humor, and blunt directness, each  element necessary,  each significant, the whole altogether precious, rare and essential. My  friend, I  herewith present my credentials for your immediate review.

 Born 2/16/1947, I hold 4 university degrees, including two from Harvard  which is  right across the street from where I am writing this frigid winter's  night. My media  career commenced over 60 years ago when, aged 5, my first article  appeared  in the "Downer's Grove (Ilinois) Reporter." I needed help then to  achieve the  desired result; just as you need help now to achieve yours. My mother  was my  guide; her first-born son is yours.

 Since then I have mastered and used every form of media but one. I have  never tap- danced on Broadway (still not too late). All the others are my oyster,  including print  publications ranging from the mass market names which are household  words to the  obscure, esoteric, path-finding, each a labor of love. I have appeared  on film, on radio  (local and international), on television (including every major  network), I have created  my own videos and been a feature in those created  by others. I have  been a  commentator (as I am nowadays at worldprofit.com) on a wide-ranging  gallery  of subjects timely, pertinent, general and specific.

 I have written 18 books, thousands of articles including  a series on the Boston Marathon killers which the good people at CNN  informed me  had reached over a billion people. I am glad, for the event sickened and disheartened  me, and my observations were trenchant, factual, emotional,  heart-rending; it was  an honor to share them with my fellow voyagers on this third rock from  the sun.

 Along the way, I have taught marketing, public relations, and  communications at  over 30 colleges and  universities where it has been my privilege to  help thousands  of (usually) adult learners master essential truths and procedures that  give them a leg  up in life's ongoing, relentless competition.

 Now I am ready to help YOU! And, yes, I  intend to help you master  online video  marketing FREE, NOW! Here's how.

 1) Go to worldprofit.com. Become a free associate and listen to my  17-minute  video.

 2) Attend my daily program "Anything Goes". It takes place at 1 pm  Eastern at worldprofit.com. It is live and interactive. Don't be surprised when I  say "Hi!"  Say "Hi!" back.

 3) Get  yourself a webcam and headset. Their cost runs from $15-30, and  they  are immediately available at any store selling computer accessories.

 4) Then get ready for the best instruction on the 'net. My esteemed and  brilliant  colleague George Kosch teaches you how to master prospect lead  development.  Remember, the money's in the list, and you must promote daily to achieve maximum  results. We show you how to do that, guiding you productively every step of the way.    We call this "bootcamp", and it's guaranteed to help you develop the  prospect  lists which are absolutely necessary for online success.

 5) From George's essential prospect list-development class, you will  proceed  to mine... and then the fun truly begins, for as soon as your webcam and headset  are set up properly (make sure they are), I bring you up and ask you to  smile for  the camera... thus to commence your dazzling, your dizzying upward  career  benevolent "To my people in the dark/ still out there in the dark."

 Without even knowing so, they have been waiting for you, your  friendliness, your  consideration, and the best offers you will make to them, thereby  transforming,  ameliorating, always bettering their lives. It all begins "with one  look", the look I shall  help you craft and perfect... the look that signifies everything,  delivers everything,  improves everything for you and your suddenly expectant world... the  world  about to thrill to your appearance.... and rejoice.

 Don't keep us all waiting even another minute...



About the Author Harvard-educated Dr. Jeffrey Lant is CEO of Worldprofit, Inc. providing a wide range of online services for small and-home based businesses Republished with author's permission by Ruthsella Corasol http://WorkingAtHome101.com.

Facebook Marketing 101 Everything You Need To Know

Is Facebook marketing a mystery to you? Instead of guessing at what you need to do, slow down and take the time to learn the basics. This article is a good starting point for learning how to create a successful marketing campaign on Facebook that will attract lots of customers.

Create a unique Facebook page that is capapble of standing apart from the rest. The key to marketing on Facebook is to not look just like the other guys. Almost everyone uses Facebook these days, so you must be different if you want to be noticed before one of your competitors is.

Consider surfing Facebook as your company instead of yourself. When you're on your page, you have the opportunity to check out Facebook as the page itself. Do this and like pages which you think have a similar fan base, and then comment on those pages as well to get your name out to an expanded audience.

Focus all of your Facebook posts towards your business or industry. Make them relevant and inform your customers and fans about things they would be interested in. Don't just make a post without having a purpose. Your customers already have enough information coming to them, so make your posts relevant so they stand out.

Create a Facebook ad. Your products or service will only receive so much promotion from your normal postings. Purchase Facebook ads to expand your business. These will add to the traffic that your product brings.

Think of Facebook as a dialogue. A lot of people when they begin Facebook marketing, talk AT their audience. You need to talk WITH your audience. Feel like you are having a conversation with them, not like you are announcing things to them. Remember, Facebook is a social medium. You need to be social.

Facebook Offers can help you get the word out about a giveaway. All that needs to be done is you should get the offer set up and use the Promoted Post option. If your offer is really good, you can consider opening it up to non-fans.

When using Facebook to promote your business, use photos to convey messages. Photos are a great way to showcase what you have to offer. They also allow you to write in descriptions and additional information that your users will find helpful or interesting. Don't neglect to describe your photos, you will be missing out on key SEO and search capabilities.

Try using a call-to-action graphic to convert visitors to your page into followers of your page. This will encourage people to "like" your page in order to receive some discount or content. When people come to your page, all they see is "like our page for more info", then after they like the page, they can see the content.

You should consider hiring someone to handle your Facebook marketing strategy. Facebook has become very competitive recently due to its high rate of use, and because of this it can be hard for an amateur to create a quality page that can stand out. If you do not feel comfortable on Facebook this is probably your best bet.

Take advantage of the Facebook Places feature. This will allow people to let others know when they are at your place of business. If you don't link your places page with your main page, people will be sent to a generic page. You want them to end up on the page that has the correct branding, so link the pages as soon as possible.

Facebook marketing should no longer be a mysterious art. You should now know what to do to get started. Of course, it's important to always keep learning! However, the tips you just read should carry you through the beginning stages of your marketing campaign so that you can see some success.



Ruthsella Corasol is the Owner of http://WorkingAtHome101.com. Check us out anytime for marketing tips and a free subscription to our cutting edge newsletter.

Easy To Use Tips To Boost Your Social Media Marketing

Social media has become the driving force of the Internet. The ability for users of different sites to share created content has made it possible for information to be spread faster than anyone could have possibly imagined. If you would like to advertise through social media, then read the following article for advice on proper social media marketing.

Always remain positive when marketing via social media. People like to be around others and things that make them feel good. Bad mouthing others or making negative statements can lead to others viewing your product or service negatively. Be sure to keep this in mind on your personal page as well if you have one.

Sign up for Twitter. Get as many followers as you can by signing up for blogging sites like Tweepi.com. Using a site like this makes it easier for people to find you on Twitter. Tweet regularly about other bloggers. You should also automate your tweets so they aren't forgotten about by your followers.

To make sure your social marketing campaign is reaching your customers, find out where they congregate. Are many of them on Facebook or do they prefer Twitter? Depending on your niche, you might be better off looking at LinkedIn or even YouTube. Poll your customers and find out where they spend their internet hours. Pitch your tent there.

To create social media content that really markets you covertly, come up with lists. Compose a list of the top fifty weird but true facts about your product, widget or niche. Top number lists seem a little boring to some, but they do tend to get quietly passed around the internet, providing a wonderful opportunity for your brand to get exposure.

Things move very fast in social media, and your company will have to adapt quickly to the changes as they come. Just, a few years ago, tablet computers and smart phones did not exist in a mass-produced and publicly available form. Keep an eye on the new technology so that you are better prepared for the changes to your marketing.

Post new messages on Twitter often so your updates are not buried by the feeds of your followers. Twitter is all about volume. You need to make a lot of high quality posts to get seen. Making your posts short will allow you to get a couple good updates from a single event.

Consider outsourcing when beginning a social media marketing campaign. There are a number of highly qualified and experienced sources that you can use to optimize your social media marketing results. It may cost more than doing it yourself, but the potential increase in business due to their experience in social media marketing will likely be worth it.

Choose the snippet you post to Facebook about fresh content carefully. You want to create an interesting headline or sentence or two about the new content. When what you post is alluring, it generates more followers. It does this because those who already follow you or have "liked" you on Facebook will be more inclined to share your link with their friends.

If you are looking to use Twitter as a social media marketing method, make sure that you choose a username that displays well and is easy to remember. This username should get the point of your company across, but should also be easy to remember. Don't choose usernames like TommyXo1009. No one will remember it and it is likely irrelevant to your company's name.

As stated before, due to the ability for users to share content, social media has become a major Internet driving force. The ability to share content makes social media a viable advertising platform. Make some room in your schedule to apply the advice from this article, and you can spread your message far and wide.

Ruthsella Corasol is the Owner of http://WorkingAtHome101.com. Check us out anytime for marketing tips and a free subscription to our cutting edge newsletter.